Crossing the Chasm: Marketing and Selling Technology Projects to ...
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Crossing the Chasm: Marketing and Selling Technology Projects to ... Size: 488.3 KB (500019 Bytes)
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xx Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A. Moore EPUB Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. xx
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